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Why All Online Retailers Should Consider Free Shipping Offers
The number of shoppers turning to the internet for their shopping has been going up year after year. At the same time, online retailers have been working hard to come up with ways to turn those browsers into buyers. One tactic that both retailers and consumers seem to like is free shipping offers. There are several types of these offers to choose from, and once a retailer decides to try one of them, they need to promote that shipping offer to their customers. The purpose of this article is to inform online retailers about the potential benefits of including free shipping as part of their online marketing strategy.
It has been shown with website statistics and opinion polls that more than half of all consumers are more likely to shop online with a retailer that offers free shipping than one that doesn't. There used to be a time when online shoppers didn't really factor in the price of shipping into their purchasing decisions. With the recent rise in shipping cost, and more experienced online shoppers, the cost of shipping now plays a major role in consumers deciding which website to shop at, and whether to shop online at all. It is now common to see online retailers who aren't even charging for shipping on large items like big screen TVs. As a retailer, when you don't charge your customers for shipping, there is a downside, you are stuck picking up the bill. This is what led internet retailers to develop several different types of free shipping offer.
There seems to be three different types of free shipping offers that are popular with online retailers. A small amount of retailers offer free shipping on everything in their store. This definitely encourages people to buy, but for this to make sense they need to be selling items where the profit margin far exceeds the price of shipping. The second and most popular type of offer involves a set minimum purchase amount. This ensures that the retailer's shipping costs are covered, encourages shoppers to spend more, and the shopper is happy because they are still getting a deal. The third way retailers can offer free shipping is to only offer it only on certain items. This can be effective for retailers who want to encourage shoppers to buy specific items that will still be profitable even when the cost of shipping is factored in.
After a retailer has chosen what type of free shipping offer they want to use, they have to let their customers know about it. There are several ways to promote your shipping offer. The single most effective way to do this is to advertise it on your home page. I recommend going further than this and making a place on every page of your website to promote your offer, this way it will act as a reminder throughout a visitors entire shopping experience. Many retailers are also promoting their shipping offers outside the confines of their own website with banner ads, Adword campaigns, and third party websites. Promotion is important, because a free shipping offer that very few people know about isn't going to help much.
The benefit of including free shipping as part of an online marketing campaign is an almost guaranteed increase in sales. The challenge for internet retailers is to choose the right type of free shipping coupons that encourages sales, but does not eat into a companies profits. Proper promotion of a shipping offer will also play a major role in its success. I recommend that every internet retailer should consider testing out free shipping offers.
About the Author
Nial McFadyen is an internet marketer who helps online retailers reach new customers and increase sales.
Here is a free shipping list showing hundreds of online retailers who are already using free shipping coupons to increase sales http://www.couponsforeveryone.com/free-shipping.
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Free shipping 1pc/lot Earphone $16.84 Free shipping 1pc/lot Earphone |
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V700 headphone ,free shipping $30 V700 headphone ,free shipping |
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Free shipping BR50 battery $5.68 Free shipping BR50 battery |
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Free shipping E7 $46.85 Free shipping E7 accept paypal credit card |
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free shipping pink overcoat $18.95 free shipping baby romper baby clothes baby wear babies clothing |
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Free shipping 2pcs/lot BL-4U battery $5.79 Free shipping 2pcs/lot BL-4U battery |
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Free Shipping Wireless IP Camera $75.79 Free Shipping Wireless IP Camera |
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Free shipping I9 4G F8 $32.25 Free shipping I9 4G F8 |
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Free shipping 2pcs/lot BR50 battery $5.79 Free shipping 2pcs/lot BR50 battery |
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Free shipping 2pcs/lot BP-6MT battery $5.79 Free shipping 2pcs/lot BP-6MT battery |
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Free shipping fishing lures lure $4.4 Free shipping fishing lures lure |
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Free shipping 2pcs/lot BL-5J battery $5.79 Free shipping 2pcs/lot BL-5J battery |
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Free shipping 2pcs/lot BX40 battery $5.79 Free shipping 2pcs/lot BX40 battery |
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Free shipping 2pcs/lot BL-4C battery $5.79 Free shipping 2pcs/lot BL-4C battery |
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Free shipping 2pcs/lot BL-6F battery $5.79 Free shipping 2pcs/lot BL-6F battery |
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Free shipping 2pcs/lot BP-4L battery $5.79 Free shipping 2pcs/lot BP-4L battery |
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Free shipping 2pcs/lot BL-5C battery $5.79 Free shipping 2pcs/lot BL-5C battery |
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cover sase for iphone4 Free shipping $52.63 cover sase for iphone4 Free shipping |
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Free shipping mobile phone $31.65 1.100% original new unlocked mobile phone 2.Fast shipping 3.Free shipping 4.One year warranty 5.Drop shipping |
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free shipping earphone for blackberry $8.42 Hot selling , free shipping earphone for blackberry,in hight quality good price ,welcome your sample order . |
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Free shipping/Fashion Earrings/SH062 $1.49 1. Free shipping to worldwide 2. Fashion style 3. Low price but high quality 4. Original products |
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FREE SHIPPING CCTV Hidden CAMERA $19.75 FREE SHIPPING CCTV Hidden CAMERA 3.6mm lens |
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free shipping new product mic 1set $146.84 free shipping fast payment |
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Free shipping 1.8 PATA (ZIF) HS040HB 40GB Internal Drive $39 Free shipping |
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Free shipping!!Baby Bibs MONRIL modeling three water proof bibs $55 Free shipping!! |
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Intel Pentium 4 3.2 3.2E/Socket 478/1M/3.2GHz/800MHz Free Shipping $23.89 Free Shipping |
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Free shipping 200W Automatic Aquarium Fish Tank Heater& free shipping $8.47 NEW 200W Automatic Aquarium Fish Tank Heater & free shipping |
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free shipping rock baby romper $15.78 free shipping baby romper baby clothes baby wear babies clothing |
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Pedometer, 200pcs/lot, free shipping EMS $280.79 Pedometer, free shipping by EMS, accept Paypal, Western Union |
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Free Shipping for One Year $19.99 We've put together this very special offer to help you save even more when you shop Blair online. •This special offer is available to all registered Blair.com shoppers! (So be sure to sign into your account if you already have one or create an account today.) •Pay one low price today to save many times that on future orders. •Enjoy FREE STANDARD SHIPPING on every online order of $20 or more that you place in the next 365 days. (That's a savings of up to $17.99 every time you order!) •Plus, you still enjoy other non-shipping savings offers on top of your free shipping. Here's how to begin saving immediately! Just click "add to cart" below. If you're already a registered shopper at Blair.com, be sure you're signed into your account when you check out. If not, you must create a shopping account during checkout. You'll be charged your one-time fee with today's order (but you'll also enjoy free shipping immediately on your merchandise order of $20 or more). Every time you come back to shop in the future, just sign into your account as you shop and enjoy free standard shipping automatically at checkout with your merchandise order of $20 or more! Just keep in mind that express, heavyweight and charges for delivery outside the continental US still apply. Also, this special free shipping offer is non-refundable. |
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free shipping mic pgx24--bt58 fast shipping 1pcs $85.74 free shipping mic pgx24--bt58 fast shipping 1pcs |
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1pcs drop shipping Promotional C5 russian keyboard 2.0 free shipping $35.88 Promotional C5 russian keyboard 2.0" free shipping |
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Free shipping/Vintage Earrings/Fashion Eearrings/Free shipping/#SH131 $1.49 1. Free shipping to worldwide 2. Vintage style 3. Low price but high quality 4. Original products |
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Free shipping/Vintage Earrings/Fashion Eearrings/Free shipping/#SH129 $1.69 1. Free shipping to worldwide 2. Vintage style 3. Low price but high quality 4. Original products |
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Free Shipping + Perfect Replacement For Ipad Touch Screen $39 Perfect Replacement For Ipad Digitizer Free Shipping 100% Tested before shipping |
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Free shipping tv phone e71 $33.68 Free shipping tv phone e71 gsm850/900/1800/1900mhz dual sim card dual standby support tv + fm+mp3&mp4 |
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Free shipping 2010 Mobile i9+++ $45.21 Free shipping 2010 quad band cell phone dual sim card mobile phone |
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Free shipping/Fashion Earrings#SH041 $1.99 1. Free shipping to worldwide 2. Fashion style 3. Low price but high quality 4. Original products |
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Free shipping/Fashion Earrings/#SH025 $1.49 1. Free shipping to worldwide 2. Fashion style 3. Low price but high quality 4. Original products |
